Training
Online Resources
Events
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Conscientious, Humble, and Stuck: Why Libraries Struggle to Market Themselves, Show Their Value, and Ask for Resources
Grab your coffee, water or tea and join us for an informal and enlightening conversation about marketing and how we can be more effective.
Why do libraries that change lives every day continuously struggle to successfully show their value, promote themselves, and make the case for more financial and staffing resources? This episode unpacks the six cultural traits that shape how libraries communicate—and why those same traits often hold them back from telling their story boldly, visibly, and developing strategies that get results.
Presenter:
Cordelia Anderson is the author of Library Marketing and Communications: Strategies to Increase Relevance and Results (ALA Editions). Since founding Cordelia Anderson Consulting in 2018, she has worked with public and academic libraries and library organizations across North America to develop marketing strategies, brand identities, and strategic plans.Before launching her consultancy, Cordelia served for a decade as Director of Marketing & Communications for Charlotte Mecklenburg Library. During her tenure, her team received the inaugural Library Journal Marketer of the Year Award as well as two John Cotton Dana Awards.
A sought-after speaker and trainer, Cordelia has presented at conferences and professional gatherings throughout the field. Learn more at cordeliaandersonconsulting.com.
Personal Workflows, Tips, and Tricks to Make Our Jobs Easier
This presentation highlights practical workflows, tips, and everyday tools library staff use to work more efficiently and reduce friction in daily tasks. Presenters will share personal strategies using email features, browser tools, cataloging systems, Google Sheets, and other productivity aids that support common library workflows.
Attendees will leave with adaptable, actionable ideas they can immediately apply to streamline processes and make their workday easier.The Facilitation Librarian: Collaborative Conversations for Community
Join us to learn how to transition from an information provider to a facilitator of meaningful, productive conversations with colleagues and patrons. Gain practical facilitation tools to ensure every voice is heard and valued, resulting in reduced meeting fatigue and more collaborative, community-centered services.
As librarians take on greater responsibility for leading meetings, discussions, and collaborative work, strong facilitation skills are increasingly essential. This webinar will focus on intentional strategies for managing group dynamics, drawing out quieter voices, and keeping conversations focused and effective. Participants will leave with techniques they can immediately apply in meetings, workshops, and community engagements to build trust and move conversations toward action.
Presenter: Angel Truesdale is an Associate Professor and the Social Sciences and Business Librarian at UNC Charlotte’s J. Murrey Atkins Library. Drawing on 15 years of experience in both public and academic libraries, she provides specialized research support and instruction for the Belk College of Business, as well as various other subject areas and campus departments. As a dedicated educator and facilitator, Angel focuses on information literacy and inclusive practices. Her research and service interests reside at the intersection of collaborative leadership, entrepreneurship in marginalized communities, and professional development. Beyond the library, she is an avid film enthusiast who leverages her passion for cinema to curate programs focused on the Black American experience, utilizing documentary and storytelling to amplify undervalued perspectives.
Learning Objectives:Learn to move from delivering information to guiding meaningful dialogue with colleagues and patrons.
Gain practical techniques to encourage participation and make meetings more efficient.
Develop skills to facilitate in-depth interactions and ensure every perspective is valued.